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Samsung unveils its first AI-powered Bespoke top load washers

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Samsung has launched its first-ever AI-powered top load washers in India. The company has launched in three different capacities — 25-inch, 24-inch and 21-inch. Samsung’s Bespoke AI Top Load Washers comes in five colour options — Black Caviar, Deep Charcoal, Lavender Gray, White, and Brushed Navy. Also, the Digital Inverter Motor is backed by a 20-year warranty.

The new washers introduce three advanced AI technologies:
  • AI Wash: Detects fabric type and weight to recommend optimal settings for water level, agitation, and cycle duration. It provides up to 25% more fabric protection for delicate garments while delivering thorough cleaning for heavier fabrics.
  • AI Energy Mode: Available through SmartThings Energy, this mode enables users to reduce energy consumption by up to 20%, promoting sustainable washing.
  • AI VRT+ (Vibration Reduction Technology Plus): Ensures quieter operation by analysing floor conditions and adjusting settings to minimise noise and vibration.

“With the launch of AI-powered top loaders, we’re making premium and intelligent washing technology accessible to a wider audience," said Jeong Seung Moon, EVP and head of the R&D team at Samsung’s Digital Appliances Business.

The washers also incorporate Ecobubble technology, which uses:

  • BubbleStorm: Dissolves detergent into foam for quicker and deeper penetration into fabrics.
  • Dual Storm: Thoroughly mixes detergent and clothes for a more effective wash.

This innovative technology reduces fabric damage, uses up to 25% less energy, and requires 14% less water, achieving faster and gentler cleaning while improving fabric care by 20%.

Samsung has equipped these washers with additional features to enhance user experience:

  • Hygiene Steam: Eliminates up to 99.9% of bacteria and stubborn stains without pre-treatment.
  • Super Speed Mode: Cleans a full load in just 31 minutes while maintaining high washing standards.
  • SmartThings Connectivity: Enables users to control and monitor their washers remotely for added convenience.


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