When Samantha Ruth Prabhu proved sustainability can be stylish with her iconic wedding dress

Samantha Ruth Prabhu, widely known for her style and strong advocacy for sustainability, earlier this year captured attention with a bold and meaningful fashion choice. The actress repurposed her cherished wedding gown, which she originally wore during her 2017 wedding to Naga Chaitanya, into a stunning black cocktail dress. This transformation, which she showcased at the Elle Sustainability Awards, highlighted her dedication to eco-friendly living and her ability to give new life to sentimental items.

Samantha's Call For Sustainability

Speaking about her decision, Samantha expressed the importance of sustainability in fashion, noting, “We cannot ignore sustainability anymore. We’re past that stage when it was a choice. It’s now a necessity for the longevity of our planet that we call home.” Her decision to repurpose her wedding gown was not just a fashion statement but also a reflection of her growing commitment to making conscious lifestyle choices.


The wedding gown, originally a beautiful white tulle piece, was repurposed into a dramatic black corset dress with intricate floral embellishments. The collaboration with designer Kresha Bajaj, who had also crafted the original wedding gown, breathed new life into the dress. Bajaj shared a video on social media showcasing the transformation, from its original form to its chic new look, which now included a beaded bodice and a thigh-high slit. Fans were quick to recognize the gown and showered Samantha with praise for her initiative.


Samantha's post on social media had gone viral, with many fans calling her revamped dress a "revenge dress," likening it to the iconic outfit worn by the late Queen Elizabeth. The internet applauded her for setting an example in sustainable fashion, with many praising her for blending style with environmental awareness.

This move not only highlighted her love for fashion but also solidified her stance as an advocate for sustainable living. Repurposing old clothes, according to Samantha, is just one of many small steps she has taken towards a more eco-conscious lifestyle. She urged her followers to make similar efforts, no matter how small, saying, "Every little gesture, every little decisive action, is important. It all adds up."

Beyond her sartorial choices, Samantha continues to inspire others with her work in promoting sustainability. She was recognized with a sustainability award, further solidifying her commitment to the cause.

Samantha’s Workfront

On the personal front, Samantha’s journey has not been without challenges. Following her separation from Naga Chaitanya in 2021, she has remained resilient, focusing on her career and advocacy. Despite the media buzz surrounding her personal life, Samantha has remained a strong voice in the entertainment industry, particularly in her push for sustainability and eco-conscious living.

Looking ahead, Samantha is set to star in the much-anticipated series Citadel: Honey Bunny alongside Varun Dhawan, directed by Raj and DK. As her career continues to thrive, Samantha's dedication to sustainability, both on-screen and off, will no doubt continue to make waves in the industry.