Myntra's M-Now expands into Pune

Myntra on Wednesday announced the expansion of its "hyper-speed" fashion delivery service, M-Now, to Pune. With this launch, shoppers in the city can now get fashion, beauty, and lifestyle products starting 30 minutes.

With the launch, customers can get access to over 20,000 trend-first styles across 600 leading brands. M-Now will be powered a network of 8 dark stores across Pune, ensuring the brand’s starting 30-minute delivery promise.

In its pilot phase in Pune during the recently concluded Myntra Big Fashion Festival (BFF), M-Now recorded a strong traction, with orders spiking 4X over usual days. Women’s Western Wear, Men’s Casual Wear, and Women’s Indian Wear emerged as in-demand categories, with spikes also witnessed in Indian wear purchases during festivals like Ganesh Chaturthi. As the festive season unfolds, the demand for Indian wear category on M-Now is set to increase multi-fold, the compnay said in a press release. "Some of the most popular brands on M-Now in Pune during the pilot phase include Levi’s, USPA, Puma, Libas, Kalini, The Souled Store, Jack & Jones, Jompers, CeraVe, Maybelline, Metro, Mochi, Fossil, CASIO, Titan, Rare Rabbit, adidas, ASICS, Inc5 among others."

Speaking on the expansion, Maneesh Kumar Dubey, Vice President, Category Management, Myntra, said, “Pune has emerged as a vibrant confluence of culture, youth, technology and fashion, making it an important market on the M-Now roadmap. The festive season provided the perfect launchpad, with our pilot phase seeing a sharp 4X surge in orders during the recently concluded Myntra Big Fashion Festival and increased demand around Ganesh Chaturthi, especially for Indian wear. This expansion underscores Myntra’s commitment to delivering speed, convenience, and an elevated fashion experience to customers across India.”